Primi Italian Pasta Cups are the ultimate pasta innovation —
with a convenient, mess-free cup design, they're the no-hassle, healthy
solution for your taste of Italy on-the-go. Three’s the magic number:
3 ingredients, 3 minutes, and 3 authentic, Italian flavors.

It’s not Ramen… it’s Rome in a cup.

These days, student schedules are jam-packed with a never-ending to-do list.

As a result, good food gets put on the backburner. The solution? Primi.

No matter where you are, Primi is there. Just because it’s portable doesn’t mean
that quality has be sacrificed. Take Primi Italian Pasta Cups wherever you go -
busy bodies need to be properly fed - and Primi checks all the boxes.

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THE TEAM

Agency: Boston University AdLab

VP of Art: Sophia Groen
VP of Copy: Sahiti Pawar
ACD of Art: (Gloria Tzu-Hsuan) Huang
ACD of Copy: Sophia Doiron

Executive Producer: Danny Dolan
Producers: Ellie McCarron, Zachary Taub

Strategists: Jin Moon, Amber Xi
Senior Art Director: Sophia Groen
Junior Art Directors: Haley Krawczyk, Esther Yang
Copywriters: Fia McCarty, Ava Mantenuto