We were tasked with conceptualizing an activation for PNC Bank to make a splash at the 2026 NFL Draft.

THE TEAM

Agency: Arnold Worldwide

Art Directors: Sophia Groen, Gloria Huang
Copywriter: Summer Brainin
Producer: Owen Egan

Strategist: Sofia Bernitt
Media: Aprajita Kishor, Libby Camardella, Hamilton Swartwood
Marketing & Management: Analise Bruno, Nolan Feyler