We were asked to deliver a bold, attention-grabbing campaign
and activation that transforms PNC’s “Brilliantly Boring” brand
into a cultural conversation piece at the 2026 NFL Draft.
To see the full deck, click here.
Introducing Drafts Between Drafts: a 3-day pop-up brewery where
football fanatics and draft enthusiasts from around the country can
gather to try local craft beers and play draft-related trivia and games.
A flight of 7 local beers served in PNC-branded glassware, with
labels hidden until guests complete their tasting scorecard.
That’s right. Once you’ve selected your #1 Draft Pick, participants will receive a free branded hat and jersey to rep around Pittsburgh as they continue on their draft journey.
A photo-op moment modeled after the iconic NFL Draft
Green Room Mirror Shot using hats from our selected
breweries to “draft” participants.
Day two, we’re bringing receipts / the heat with trivia. If Draft Nerds truly believe they’re “a better GM than half the league,” why not give them the chance to prove themselves?
THE TEAM
Agency: Arnold Worldwide
Art Directors: Sophia Groen, Gloria Huang
Copywriter: Summer Brainin
Producer: Owen Egan
Strategist: Sofia Bernitt
Media: Aprajita Kishor, Libby Camardella, Hamilton Swartwood
Marketing & Management: Analise Bruno, Nolan Feyler