It’s time to revolutionize Gen Z to embrace the
feeling of movement through a platform-first,
in-app activation and physical competition.
On your mark, get set, feel.
Ridden by your favorite fitness influencers,
these custom On branded bikes will cycle
through the city to get everyone on the go.
Capture the tag, claim your reward: Users chase
moving QR codes they can scan to score free On gear.
NYC
∙
BERLIN
∙
PARIS
∙
TOKYO
∙
NYC ∙ BERLIN ∙ PARIS ∙ TOKYO ∙
LET THE CYCLE BEGIN.
Now’s our chance to tease the tech:
When a bike is nearby, users will be notified
via the app. We’ll call out the potential rewards with
hints about On’s Swiss-engineered technology.
