Jordan’s have lost their street cred since the 90s -
at least when it comes to skaters. Sure, Nike did a recent
revamp of the 4’s specifically for their skateboarding line,
but nothing hit the ground quite like the 4’s back in the 90s.

Why JordanNCO? Because nostalgia is having it’s moment,
and the 90’s are back in full swing. Why not embrace
the OG counterculture blah blah blah _____