AKA Air Jordan x Jeremy Klein x JNCO
Air Jordan’s have lost their street cred since the 90s…
at least when it comes to skaters. Sure, Nike did a recent
revamp of the 4’s specifically for their skateboarding line,
but nothing hit the ground quite like the 4’s back in the 90s.
Soo… What’s JordanNCO?
Team up with Jeremy Klein and JNCO to launch a Jordan 4
“essentials kit” for skaters, sold via NIKE and JNCO online.
The drop fuses Jordan’s court legacy with skate culture grit:
built to shred, styled to stand out.
Why JNCO?
JNCO’s ’90s skate cred meets Jordan’s performance legacy in a collab that’s equal parts streetwise and sport-savvy. By teaming up with a skater-loved brand, Jordan expands its reach while keeping the drop rooted in authenticity.
The Goal?
Target millennial skaters by partnering
with iconic 90s skate brands to create a
unique version of the Jordan 4’s and call
back to their heritage as the OG skate
shoes of the 90s.
Jeremy Klein, 2024 Skateboarding Hall of Fame inductee, made his mark riding for Steve Rocco’s World Industries and later Tony Hawk’s Birdhouse before retiring in 2008. In 1993, he launched Hook Ups—a brand fusing skate culture with bold, anime-inspired graphics.
A partnership that celebrates individuality, performance,
and the creative expression that defines street/skate culture,
inviting skaters to elevate their game with a sneaker that embodies
both style and functionality. With Jeremy Klein’s designs on a new
line of Jordan 4’s paired with skater gear sold through both NIKE’s
and JNCO’s websites, we want to bridge the gap between
Jordan’s basketball heritage and skateboarding ethos.
THE TEAM
Course: Brand Experience Marketing
Instructor: Mike Cassell
Art Director + Copywriter: Sophia Groen
Strategist: Matt Gill