A partnership that celebrates individuality, performance,
and the creative expression that defines skate culture, inviting skaters
to elevate their game with a sneaker that embodies both style and functionality. With Jeremy Klein’s designs on a new line of Jordan 4’s paired with skater gear sold through both NIKE’s and JNCO’s websites,
we want to bridge the gap between Jordan’s basketball heritage
and skateboarding ethos.
Why JNCO?
JNCO’s ’90s skate cred meets Jordan’s performance legacy in a collab that’s equal parts streetwise and sport-savvy. By teaming up with a skater-loved brand, Jordan expands its reach while keeping the drop rooted in authenticity.
Introducing
The Goal?
Target millennial skaters by partnering
with iconic 90s skate brands to create a
unique version of the Jordan 4’s and call
back to their heritage as the OG skate
shoes of the 90s.
Jeremy Klein, 2024 Skateboarding Hall of Fame inductee, made his mark riding for Steve Rocco’s World Industries and later Tony Hawk’s Birdhouse before retiring in 2008. In 1993, he launched Hook Ups—a brand fusing skate culture with bold, anime-inspired graphics.
THE TEAM
Course: Brand Experience Marketing
Instructor: Mike Cassell
Art Director + Copywriter: Sophia Groen
Strategist: Matt Gill