Founded by Oscar-winner and BU alum Geena Davis,
the Geena Davis Institute (GDI) is a leading research
organization advancing equity in media. Our B2C social
video campaign spotlighted GDI’s work across six identity
pillars—gender, race/ethnicity, LGBTQIA+, disability, age,
and body type
—to champion inclusive storytelling and
reshape the DE&I narrative.

Identity #1: Age

Identity #4: Race

Identity #2: LGBTQIA+

Identity #5: Body Type

Identity #6: Disability

Identity #3: Gender

THE TEAM

Agency: Boston University AdLab

VP of Art: Camilla Atalla
VP of Copy: Clem Mark
ACD of Art: Danny Dolan
ACD of Copy: Abby Guttman

Art Directors: Sophia Groen, Carly Intraversato
Copywriters: Anjana Patel, Aidan White