
Founded by Oscar-winner and BU alum Geena Davis,
the Geena Davis Institute (GDI) is a leading research
organization advancing equity in media. Our B2C social
video campaign spotlighted GDI’s work across six identity
pillars—gender, race/ethnicity, LGBTQIA+, disability, age,
and body type—to champion inclusive storytelling and
reshape the DE&I narrative.
Identity #1: Age
Identity #4: Race
Identity #2: LGBTQIA+
Identity #5: Body Type
Identity #6: Disability
Identity #3: Gender

THE TEAM
Agency: Boston University AdLab
VP of Art: Camilla Atalla
VP of Copy: Clem Mark
ACD of Art: Danny Dolan
ACD of Copy: Abby Guttman
Art Directors: Sophia Groen, Carly Intraversato
Copywriters: Anjana Patel, Aidan White